These days, there are a lot of freelancers for hire. Sites such as Upwork and Fiverr offer competitive pricing – and often good quality to go along with it.
However, it's time-consuming to weed through all the applicants. Sometimes you receive bids from candidates who produce excellent work, alongside candidates who are difficult to work with. Often they offer similar pricing bids. This makes it hard to tell who is ‘the real deal’.
Not to mention, even if the quality of work is good, the candidate might not know your industry – it can then take a lot of time to bring them up to speed.
When hiring a freelancer, a lot of time and effort are saved by going straight to someone with experience in your industry. Remember that your time and energy are valuable – do you want to use them sifting through dozens of applicants on a freelancer site?
Or, would you rather go straight to someone who understands your industry? Someone who speaks your language, understands you customer base – and can save you time to use on more important things.
Whether you need engaging content or direct response letters, it helps to have a copywriter who knows your field. They can create copy that is relevant to your customers.
Never underestimate the value of speaking the same jargon. It goes a long way in terms of trust and relevance.
Do You Work in the Veterinary or Pet Industries?
Consider hiring a copywriter with many years of experience in the field.
Dr. Tammy Powell is the owner of The Writing DVM, a copywriting business offering services to the veterinary and pet industries. She has a Doctor of Veterinary Medicine degree, and seven years of clinical practice experience.
Tammy specializes in white papers, case studies, and content, all of which build trust for long-term client relationships.
For more information: visit www.thewritingdvm.com, or email Tammy at firstname.lastname@example.org.
Be sure to ask about a free 20-minute consultation, and a discount for new clients!