Delegation is an important skill for any successful business owner.
There’s always a lot to do. Maybe that’s the reason why freelancers are more popular now than ever. According to a survey commissioned by Upwork and Freelancers Union, in 2016 freelancers accounted for 35% of the total U.S. workforce.
There are benefits to choosing a freelance career, and in return freelancers can offer a lot of benefits to the business owners and marketers who hire them.
For example, it can be very cost-effective to use a freelancer – there’s no need to pay for a full-time salary, health insurance, etc. This can make for a significant return on investment on any project.
However, when choosing a freelancer, it’s important to find someone who communicates well and meets deadlines. You don’t want to risk missing deadlines. And you don’t want to waste your time trying to chase someone and follow up with them. You want someone who will return your emails and deliver a finished product above your expectations.
To take away any mystery or unknown factors, it helps when a freelancer already has a well-defined communication and writing system in place. That way, you know exactly what to expect.
When hiring a freelance writer, here are a few helpful things to look for:
A clearly defined communication system – You can agree on how often to communicate, and whether you prefer email, phone, etc. Then the writer will follow up with you based on your preferences, giving you one less thing to organize and remember.
A research process – A good freelance writer will ask you for all the materials they need, and give you an overview of their research process. That way you know they will have a thorough working knowledge of your company, your product or service, and your customer base. This may even include interviews or site visits, if necessary.
A set deadline – This is something that should always be clearly defined and met. There’s no excuse for a writer to miss an agreed-upon deadline.
A specific goal – Writing is much more than just words on paper. A writer should be able to communicate with you regarding specific objectives you hope to accomplish. There should be a clear scope and actionable goal for every project.
Ready to Save Time and Effort by Hiring a Reliable Freelance Writer?
Dr. Tammy Powell is the owner of The Writing DVM, a copywriting business offering services to the veterinary and pet industries. She specializes in white papers, case studies, and content, all of which build trust for long-term client relationships.
Check the website below, where you will find more detailed information on how to work with Tammy. Learn what to expect when you work on a project with a freelance copywriter.