Not many people do. It’s time-consuming… it requires research into obscure spellings and grammar rules… and often it’s very boring.
However, there are some people who don’t mind editing. I’m one of them.
This might sound strange, but I enjoy taking clunky paragraphs and rearranging them so they’re more presentable. I like finding the core idea of a story and streamlining the rest of the writing to fit around it. And, I’m totally happy to sit at a quiet desk for hours and work on very detail-oriented tasks.
Writing and editing are important for any business, whether the material is on paper or online. The fact is, the quality of writing will be judged by customers.
Sure, plenty of grammatical rules can be broken for effect, to make the writing more conversational. However, obvious typos and the use of the wrong forms of ‘there’ or ‘its’ definitely make the quality look sloppy.
Beyond errors, it’s also important to consider readability. All the material should flow around one central idea. Cramming in too many ideas dilutes your message.
A lot of work and attention to detail go into creating and editing all pieces of copy, whether it’s a long sales letter or a short email… but the time put into the copy is well worth it.
After all, your copy is only effective if people are actually reading it and focusing on the message that it carries. To increase response rates, you need customers to read and engage with the material.
Like I mentioned, all of this can be time-consuming. So, consider leaving the writing and editing to a freelance copywriter. It could save you a lot of time - and your time is valuable.
Ready to Save Time and Boost Response Rates by Hiring a Reliable Freelance Writer?
Dr. Tammy Powell is the owner of The Writing DVM, a copywriting business offering services to the veterinary and pet industries. She specializes in white papers, case studies, and content, all of which build trust for long-term client relationships.
Check the website below, where you will find more detailed information on how to work with Tammy. Learn what to expect when you work on a project with a freelance copywriter.